This has to do with time-lapse tapping mechanics, which have proven. Our company is made up of driven, passionate people who bring their unique. NEW DELHI, Oct. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2023. Thanks GoodFirms and @Anna Stark for great article 🔥🤩 Julia Zolotarenko this post Report Report. Jobs People LearningLior reviews two critical tests every hyper-casual game developer should run. And to find out, you’ll want to run a click-through rate (CTR) test. It was. 28. Background helpful for gameplay. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games . The importance of game art. Read the original Tenjin and GameAnalytics report here. 35 CPI is successful for further scale. Soft launching and publishing. S. We have a deep understanding of what it takes to transform promising game ideas into profitable hits. By creating engaging CPI videos, you can reach ou. 30 mark - which is an important benchmark for a hyper-casual hit. Additionally, we have partnered with GameAnalytics. mp Youtube. Cạm bẫy của Hyper-casual dành cho người Thiết kế Game. 20 and $0. 2. 95 cents. 17 on iOS to $0. Industry Top: Voodoo (industry leader) Lion Studio (strong in puzzle and idle games) Good Job Games (Rise Up publisher, works mainly with in-house dev teams) Well established (with a couple of hits): Ketchapp (back on track) Green Panda (focused on io and idle games) Tap Tap (sister company of Huuuge Games)Tenjin has partnered with GameAnalytics to release its Q3 2022 report on the hyper-casual games marketplace. The Crazy Hyper Challenge by GameRefinery and CrazyLabs invites developers to test their hyper-casual games inside the CLIK Dashboard, CrazyLabs’ self-serve platform for game testing and usage monitoring. In Jetpack Jump , the ability to progress through new locations around the world and upgrades that help you jump further provides this progression, and in. 42 on iOS and $0. The hyper-casual game industry has a unique way of working. Median CPI (Cost Per Install) for the genre hit an all-time high on both Android and iOS with Android rising $0. 0 is here!! 🚨 And for the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features…As of August 2020, hyper-casual games have an average retention rate of 32. Post-ATT, Android was more cost-effective for casual games with a CPI of $0. The economic uncertainty of recent years has created opportunities in the hyper-casual gaming industry. 5 Tips on How to Pitch Your Hyper Casual Game to a Publisher. 4. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. Low entry barriers, low CPIs and ultra aggressive ads monetisation practices created a scenario where LTV beat CPI on its way to massive scale. By comparison, the average retention rate for hardcore games is 28. 2018 Hyper-Casual Games CPI Benchmark Report We analyzed millions of hyper-casual installs to provide the CPI benchmarks you need to succeed in mobile gaming’s hottest new subcategory, hyper-casual. The old formula: ‘Launch a game with great metrics in. The UK’s eCPM rates were twice as lower, hovering around $5. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. We know that many of the studios we work with don’t always have dedicated game artists in their teams, and that it is often created by developers using the help of existing tools on Unity. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. However, in hyper-casual gaming, you need to think big. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. A low CPI is essential as it indicates that your game can reach scale and appeals to a broad audience. Creating a poker game is a fantastic way. Paul Woodbridge. 63, while iOS made you dig a bit deeper into your pockets, demanding $2. Give your game pitch a meaningful name – even when you save your file (include your studio name as well). . 5% -4. Key Signs of Successful Testing. Now, it typically takes 15 to 45 days to regain the investment. Hitberry Games is focusing on the Hyper-Casual market and makes games for mobile app | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. Cost per install (CPI) has fallen sharply year-on-year, falling from an average of $1. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. Hyper-casual CPI, Ad Spend. It’s a highly important stat to consider when you’re testing your game. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. These games have simplified mechanics using basic geometry that can hold the attention of your users. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. On the other hand, hyper-casual games are very popular games which seem to be very well-suited to CPI campaigns. Hyper-casual ASMR players, meanwhile, are in it for pure escapism, relaxation, and/or instant gratification. 9 per 1,000 Interstitial ad views in March of 2022. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. The report opens up with an executive summary, stating quick facts: Android has now reached an all-time high in hyper-casual ad spend share with 57%. With an expensive CPM, an expensive CPI is normal, but if a non-paying audience has an expensive CPI, it’s bad news. “Previously, with hyper-casual games and their low CPI, money could be recouped within 4 days, sometimes even within 2 days. 40 on android and iOS, respectively. How do others get to 0. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. The user clicks on the add to navigate to the app store page to download the application. December 22, 2022. 4$. Specifically, this design element profoundly impacts Cost Per Install (CPI) within the genre. In 2022, they reached almost 90 billion, which is 6 billion more than in 2021. 1mo. Since launching in 2013, the Paris-based company has published over 100 mobile games, with more than five billion downloads and 300 million monthly active users. With the CPI hopefully as low as it is already, it’s more important to focus on making game improvements than adjusting your video creatives so you can see that the game generates enough engagement over time. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. Gabriel Oltarz. What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before. Generally speaking, these viral or satisfying themed games are based on trends found on social media platforms such as Facebook, Instagram & TikTok. Hey there, I'm Kevin, founder and owner of RisingHigh Studio & RisingHigh Academy. As a consequence, the ad monetization opportunity for hyper-casual games is diminishing 2. An attempt to pass the level can be both successful and unsuccessful. This MVP had a $0. It found simulation games have the lowest CPI (cost. It then opens the door to future testing, adding more content for future tests and, ultimately, global launch. In this report, you’ll gain exclusive insights on ad spend and median CPI on a country, ad network and platform level. A hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. The target CPI for iOS is not higher than $0. 20 CPI but It's been a year or so since I did any hyper casual games and I rarely saw that number achieved for too long. When expanded it provides a list of search options that will switch the search inputs to match the current selection. In order to create a. ” Read the full case study. The better retention you have, the higher ARPU you will have and the more revenue you will. The publisher. In hyper-casual publishing, the user retention rate is one of the key metrics used to assess the potential of an upcoming prototype. Hyper-Casual Benchmark Report for Q3 2022. In 2022, we found that users heavily downloaded easy-to-play hyper-casual games, with this gaming category driving almost 25% of all downloads of the top games analyzed. Rating: 3. Now, knowing Voodoo, when they test a game they're going for mass market appeal and a low cpi. This button displays the currently selected search type. 42, more than twice the. 35$ CPI is successful for further scale. Check out his story about getting into hyper-casual development and partnering with his friend and programmer, Denis Hiezely, to. Today, my team and I develop high-quality. It was with the release of Flappy Bird in May of 2013 that hyper-casual games were birthed. …Tenjin | 2089 seguidores en LinkedIn. JoyPac specializes in publishing hit hyper-casual games across the globe, and today they have agreed to share their insights into testing and developing hyper-casual games. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. Title: Future Of Hyper Casual Games || Hyper casual games Demands increased exponentially || Indie Game devThis video has information of - How downloads of H. 1. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. The aim is to achieve both higher retention rates and lower CPI numbers for hyper-casual games. Hyper-casual has gone from strength to strength since its inception, with 36 of the top 100 most downloaded games in 2021 considered to be hyper-casual titles. . It's one of the most important stages of game development as it lays the groundwork for the creation of successful and engaging games. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. Cost per 1,000 ad impressions within your app. 41. But it differs across platforms. In the fast-paced world of hyper-casual games where retention can be relatively low, competition is high, and the games in the top charts are frequently changing, the pace of publishing matters. Each week inside the Academy, you'll have access to a host of experts to discuss fresh ideas and get feedback. A hypercasual game’s target audience is those who want to switch off while commuting or watching TV, for example. See full list on crazylabs. If your competitors are only tracking CPI, measuring LTV can give you a competitive advantage. Your game's CPI is too high?💣Join solo speech by Ivan Spizharskiy from PlayDucky to understand how to fix it!🚀Hyper Games Conference, 26-28 May 2021lower CPI indicates that the game developer is acquiring new users easily, which is a positive sign for hyper-casual as they need to tap into the mass market. Only 1 from a total of 7 had a D1 retention over 38%. 4 GB per month in 2015 to ~10. You want the publishing manager that received your pitch to easily search and find your file next time he’s looking for it. 30 will generate higher probability that your game appeals to users. In hyper-casual games, we generally don’t see that showing fake or altered gameplay improves performance and lowers CPI. The user installs the app. This boosts retention rates and offers stronger LifeTime Values. Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. It’s easy to think that inauthentic gameplay could hook users better, which could improve marketability and scale, but it can also harm LTV. While some may be optimised and determined through the […] Launching hyper-casual games in Mexico has an average iOS CPI of $0. When transitioning, it’s crucial to shift focus from CPI alone and prioritize retention metrics. 5 (tier 1 countries) Now that your ASO is in place, we can look. S. The higher the conversion rate, the lower the cost per install. and Japan lead in Android ad spending. This is the main metric that publishers and developers focus on. The higher your LTV, the more you can spend on user acquisition while maintaining high margins and the faster you can scale. 5 (tier 1 countries) Now that your ASO is in place, we can. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. You can read our full findings here. In part one, I defined three general categories that mobile games have been broken down into: casual, mid-core, and hardcore. 10 or $0. Hyper-casual games were the main driver of downloads. Target hyper-casual CTR: 2. Currently, the $0. Hyper-casual, Hybrid-casual games. And there’s a couple of routes you can take when you are ready to hit that publish button. Hyper-casual CPI, Ad Spend. 2 CPI is pretty valid and on point for the industry for. Hyper-casual competition. Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. 05 to $0. Log in Sign up Games Publishing Apps Music Careers Resources. Think of your distribution model like packaging to be sold in vending machines — you sell more product by being where the customer is and being available in big, bold signage. Our company is made up of driven, passionate people who bring their unique. Unlocking CPI with the right creative. CPI. Looking forward to this afternoon where I'll be joined by Homa 's Senior Publishing Manager and CPI expert Oleksandr Lysenko where we'll. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Zombie Defense demonstrates how a hyper-casual game can become a successful hybrid-casual game by addressing its marketability challenges since ideation. RT @HomaAcademy: Live in ⏰ 1hr - 🙂 A new breed of. Hyper-casual are usually monetized through ads and rewarded videos, but the hybrid model involves adding other methods such as in-app purchases (IAPs) to improve the lifetime value (LTV). For hyper-casual and hybrid videos to succeed they need to follow the fundamental CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics, and topics. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. 🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. S. Doesn’t seem like a lot of money? At an individual user level, these numbers may not seem as impressive. According to research done by SensorTower and Homa Games, arcade idle games have almost 50% day-1 retention rate and average D0 playtime of 25 minutes with a CPI of 40 cents. 17 to $0. Clement , Apr 20, 2023. We’ve just gone over 6 tips for improving your hyper-casual creatives, but sometimes seeing is believing. When making prototypes it’s often easy to forget that we’re actually really making video’s to test marketability. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. In hyper-casual, retention drops by the seventh day, so the biggest task on the first day is to attract the maximum number of players by “spamming” them with ads. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. S. This episode is part one of a three-part series focused on designing, monetizing, and. The competition will start on October 10th, 2021, and finish on December 10th. Discovering what most resonates with your audience is one of the most effective ways to improve the return on investment (ROI) of your marketing campaigns…Moving to the specific casual games genres, the Lifestyle one shows a much less dramatic difference, it’s $2 for Android CPI versus $2. tangible money, about 200–500 thousand dollars per one hit game. Coda Insights. According to the recent study, of. Therefore, make sure to take a look at the genre benchmarks and use the techniques you can apply for getting the most out of your mobile game. This requires developers to be hyper aware of user. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Bu verilerin en önemlilerinden birisi CPI…HitBerry Games in Boydton, VA Expand search. It’s this cross-promotion via ads that allows hyper-casual games to go viral and as a result, drive low CPI at scale for similar games. Those in. This gives you a solid foundation to start with, saving valuable time and resources. HitBerry Games. The more time users keep playing, the more opportunities for monetizing with ads and in-app purchases and the higher your profit. The quality of each step can be assessed with the following metrics. So in this post, we’re going to look at why that’s true, and how to make it happen. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. But more importantly, you should start to optimize the gameplay itself. The report sheds light on the changing landscape of the hyper-casual business, emphasizing the need for developers to adapt to the market’s shifting dynamics. . Looking at where the most time is spent playing these games per global region, Europe and Asia Pacific currently both dominate the top spot. J. casual or mid core games. Hyper Casual Jam Com — online hyper casual games development marathon 24-26 September 2021 (Online) Learn. Although popular with both genders, women spend more time playing hypercasual. Facebook is typically the best place to start - it has a simple integration, it’s relatively fast and cheap to. 41. “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. 35. 15. However, the landscape has. • On iOS, hyper-casual games have an average CPI of $0. Hybrid casual games are a new genre that evolved from hypercasual games. 15 on Android. #3. Mobile App Development Studio Focused on Mobile Games, AR/VR Solutions, NFT and Branded Games | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. 12, while lifestyle titles have the highest CPI at $1. Hyper-casual games have gathered immense global popularity thanks to providing players with instantly available emotional satisfaction. A low CPI (under $0. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetisation strategies in. Twitch: h. The “Hyper-Casual Benchmark Report'' for Q3 2022 is here! In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. In an early version of the game’s creative, a couple is shown with the. As you probably know, hyper-casual was one of the biggest mobile trends in 2018, and there are still a lot of newcomers in the hyper-casual space globally as evidenced by store rankings so far this year. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. 25$ - 0. When setting up your test, keep the default placements and audience data suggested by. In the hyper-competitive landscape of hyper-casual and hybrid spaces, CPI plays an important role in driving user acquisition. By applying the strategies listed above, you can attract engaged users, and more importantly, increase the likelihood of scaling your game. By Sunny Cha 2018-12-17 December 7th, 2022 Reports. In case something is wrong, certain colors must be replaced or adjusted accordingly. Casual Gaming CPI, Overall & by Platform 7 From 2022 to 2023, the average overall cost per install (CPI) hovered around $1. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. 6% as well as their propensity to stay long enough to watch in-game ads. In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. 3 in December 2021 to $8. 53 for iOS CPI against only $1. Everyone is talking about making the next hit game, but how do. 91. Games. However, as CPIs have risen and costs of scaling with them, this no longer holds true. One of the publishers recently did extensive research on old hyper-casual hits. This action is called impression. In the hyper-competitive landscape of hyper-casual and hybrid spaces, CPI plays an important role in driving user acquisition. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. 🚨SKAdNetwork 4. 98 U. 11 and an Android CPI of $0. 96 U. In Q4 2022, the median CPIs have risen to record heights of $0. Why? Because the target audience is anyone who is fond of playing mobile games, regardless of age or income. 48 on android. My Hybrid-Casual GamesHow to improve ad performance using creative and site dataWe are excited to be attending Pocket Gamer Connects in London on Jan 23-24 2023! Do you want to connect at the event? Reach out to Heelin Kang, Customer…Mood Games grows Traffic Jam Fever into a profitable idle clicker hit with Supersonic. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. CPNU: cost per new user, your marketing spend divided by the number of users that send a start event in your tracking. The full report can be found here. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Below are nine examples of the mechanics you can use to make a highly engaging hyper-casual. On average, hyper-casual games in the US have an LTV of $0. Ganbayar Bayaraa’s Post Ganbayar Bayaraa Customer Success Manager at Tenjin 1moHyper-casual competition. And worse case, you make a loss. However, hypercasual gamers usually play several titles at the same time, so cross-promotion between hypercasual games is common. 02 (tier 3 countries) to 0. 25 - $0. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. ”. August 22, 2023. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. 20 while iOS rose $0. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. Compared to 2021, the number of prototypes released in 2022 increased almost tenfold. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. A good CPI for hyper-casual games is <0. (CPI). How to improve ad performance using creative and site dataGanbayar Bayaraa posted images on LinkedInEver wondered what drives your decision to download a mobile game? 🎮 Is it the captivating graphics, enticing gameplay, or perhaps word-of-mouth…Tenjin | 2,053 followers on LinkedIn. Take Move People (also, Make 'Em) as an example. A low CPI means that your game has found an audience of players and looks interesting enough from its video to encourage lots of people to download it. It’s this profit potential and strong in-game metrics that make these games particularly appealing for developers. This graph shows the number of hyper-casual prototypes and commercial releases each year. Finally, because hyper casual games are simple in design and mechanics, these games. 32 and <0. Before you start to develop hyper-casual games, it is essential that you learn the mechanics used to make them work. You learn which country has the lowest CPI of $0. The wide appeal and accessibility of hyper-casual games is another factor in the fast rise of hyper-casual games. Enjoy a world-class gaming experience with some of the best Real Money Games on MPL! Card GamesHitBerry Games in Moses Lake, WA Expand search. UPDATE: We’ve released a new benchmark report here for 2022. 96 to $1. Feature Mar 21st, 2023. Why CPI is especially important when it comes to hyper. UPDATE: We’ve released a new benchmark report here for 2022. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. The target CPI for iOS is not higher than $0. During the months of April, May and June, the market reached 4. Since then, there has been a proliferation of publishers, studios, and solo indie developers each working on similar casual titles. It’s clear that blue and orange hue’s are most common for both icon and in-game. Hyper-casual users are seeking snackable games they can play for the 2-3 minutes that make up an average session length. If you’re thinking about platform choices for advertising casual mobile games, take note. 70 $0. Hyper-casual is a very specific genre. You want the publishing manager that received your pitch to easily search and find your file next time he’s looking for it. From my dealings with them the target was $0. Digital casino fixed coins and deals are available in poker games. 02, whereas the US has the highest CPI of $0. 3 is considered good. Bringing transparency and insight into your mobile marketing. The Challenge. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. But. Digital casino fixed coins and deals are available in poker games. 5 to 4% for games in general; CPI: from 0. The challenge is open to all game developers and invites studios to. 28. CPI is still on the rise. Hyper casual game marketers can aim for more though. For this very reason, precise targeting is not as important as low CPI here. 42, more than twice the. In 2018, the average CPI for hyper-casual games was $0. Why CPI is especially important when it comes to hyper-casual games? The reason goes down to the peculiarity of such games. Instead of relying only on CPI, they consider various metrics and approach testing with an open mind. Tall Man Run – 49. 059 follower su LinkedIn. We know that many of the studios we work with don’t always have dedicated game artists in. In hyper-casual, gameplay is the most influential factor in CPI. Last year myriads of publishers understandably jumped on the Hyper. Blog Developer. 5 Tips on How to Pitch Your Hyper Casual Game to a Publisher. The user sees an ad. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. When it comes to publishing a hyper-casual game, one of the biggest challenges can be meeting the tough benchmarks set by mobile games publishers. This figure is down from the 1. Meanwhile, other genres can have a high CPI because the most valuable players make up a relatively small group. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. Monetization. 23 per install. Back Submit SubmitCPI (Cost Per Install) The cost of generating one new install : Affected by many variables, such as geography, platform, and device, and is used to determine the price of acquiring a new user. Character design is critical in hyper-casual games, just like in any other game. Главная: Приветствие. In fact, hyper casual games were the number one genre for mobile game downloads worldwide in Q3 2021 with over 3. We recommend reading the CPI (cost per install. “Previously, with hyper-casual games and their low CPI, money could be recouped within 4 days, sometimes even within 2 days. A level below $0. Collaborate. Mobile App Development Studio Focused on Mobile Games, AR/VR Solutions, NFT and Branded Games | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. went from prototype to worldwide hit, including the ideation process, how to modernise an existing hyper-casual mechanic, and five top tips on how to reduce CPI in runners. CPI above $0. 10. As a result, the second version lowered CPI by 40%. If your core gameplay is engaging, this will be reflected in the first raw footage you use to promote the game. To achieve reliable results, you will need around 10k impressions per campaign. Start making hyper-casual games today. $25,000. The CPI is > 1$ so too high to get picked up by a publisher. Top Chop builds Merge Miners into a deeper hyper-casual game and maximizes profit with Supersonic. We develop hc games but our cpi doesn't get lower than 0.